Trademarks: A Brief Introduction

Your brand is a property and in this era of cut-throat competition and ever-increasing brands, one has to protect their property. Since you have put so much effort in expanding your business, developing customer relationships and establishing a brand, it is imperative that you save your hard work with a trademark. What is a Trademark? […]

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How the Turtle Got a Trademark (and you can too!)

Last year, while working on branding my second business, I decided to get a registered trademark for the business name. Why would a micro business want or need a trademark? Well, this business operates virtually and at times, internationally – well outside the jurisdiction of a county DBA certificate. The long term plan is to […]

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