Identity development

Under the Swooshtika

One might be forgiven for thinking that the recent past was some kind of Golden Age of corporate identity design. What with the dot-coms and other New Economy companies springing up by their techno-optimistic thousands, many a young designer was handed a rich, once-in-a-career opportunity to limn a new company’s graphic identity from Square One. […]

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Identity Imperatives for the Information Age

Definitions Image The way a company is perceived Identity The way a company really is Identity Expression How a company communicates its identity Imperative #1—Rule breaking The business environment, in which corporate identities are being created and communicated, is undergoing unprecedented change. We must aggressively question all that we know about identity, and be prepared […]

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