Color models

Printing Color Models in Desktop Publishing

There are two basic models used in DTP (Desk Top Publishing) software for specifying color. They are called spot color and process color. Spot color is a way of specifying that one or more pre-mixed ink colors be used on a printed piece. Each spot color is a different ink on the press. Process color […]

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Shades of Success: Importance of Colors in Branding

Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings, and stand to represent ideas, and so, in web design, as in all things designed, knowledgeable and appropriate use of color is critical. There are many issues […]

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