Archive | December, 2011

Too Many Cooks Spoil the Logo

Most designers are afflicted with the disease to please. We’ll go to most any lengths, it seems, to please our customers. You need the nineteenth version of your logo? Sure, no problem. Want the font from design #1 with design #30? Can do. How about integrating this cool effect I saw on someone else’s logo? […]

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An Ideal Printer For You

Choosing a printer can be a challenge until you take the time to determine what your needs are. You need to decide between an ink jet printer and a laser printer.Then you need to decide on what size printer you require for the tasks you will ask the printer to do. The two most popular […]

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Advertising in a Better Way

No matter what you are doing, you can always do it better. Every company knows just how complicated advertising can be. When you’ve got it right, it can be tempting to leave the plan well alone! However, to be fully effective, plans need to be able to be changed. Nothing stays still in the world […]

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Why Small Businesses Need Both a Logo Design and a Corporate Identity System

Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package: Not to look so small: Home-printed business […]

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How a logo design can help brand your business

Your business has an image. It doesn’t matter if you spent thousands of dollars on a logo and marketing materials or took ten minutes to slap a piece of clipart on a business card, your business still has an image. A business’ image consists of logo, slogan, color, fonts, etc. It’s also part of how […]

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Why Design Matters During a Slow Economy

Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you can afford it, but easily cut during uncertain financial times. Historically, when money […]

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Using Infographics in Your Business Communications

We learn early in life that “a picture is worth a thousand words” and know from experience that this is true. Graphics in general can illustrate information, and infographics take it a step further. By visually depicting the information in a small amount of space, infographics better explain, educate, or inform the reader. In a […]

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