Archive | November, 2011

'Cool' graphic design is why the Coke bottle is such a distinctive shape!

Innovative graphic design was fundamental to the success of Coca-Cola – long before the concepts of branding and marketing had been established. The simple intention was ‘We want our customers to always know when they have a Coke bottle in their hand – even if they are in a darkened room.’┬áBacked up by consistent and […]

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Design Your Logo Like a Pro

A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. So what makes a “good” logo? Most people would answer “I just know it […]

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What Makes an Effective Logo Design?

Logos are demanding. Every second of every day, they compete with each other for attention. And logos carry quite a bit of responsibility. They are at the frontline of business marketing – establishing recognition, credibility and reputation. Your logo is probably the most identifiable part of your business. Prospective and existing customers alike will judge […]

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