Archive | Logo Articles, Tips and Guide

How the Turtle Got a Trademark (and you can too!)

Last year, while working on branding my second business, I decided to get a registered trademark for the business name. Why would a micro business want or need a trademark? Well, this business operates virtually and at times, internationally – well outside the jurisdiction of a county DBA certificate. The long term plan is to […]

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Shades of Success: Importance of Colors in Branding

Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings, and stand to represent ideas, and so, in web design, as in all things designed, knowledgeable and appropriate use of color is critical. There are many issues […]

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The Future of ‘Brand’ Design

When Andy Warhol turned a tin of Campbell’s soup into a global icon, it was a coming out for brands – a sudden realization that these familiar everyday products had created their own myths that were far greater than the items they represented or the price on their labels. More recently, corporate identity seems to […]

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Why Names Matter

Company A is two weeks away from filing an IPO when it discovers that it has the rights to its domain name as an URL but can’t trademark it. The IPO is put on hold as the lawyers begin negotiating furiously with the owner of the trademark name. He starts the bargaining at a quarter […]

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'Cool' graphic design is why the Coke bottle is such a distinctive shape!

Innovative graphic design was fundamental to the success of Coca-Cola – long before the concepts of branding and marketing had been established. The simple intention was ‘We want our customers to always know when they have a Coke bottle in their hand – even if they are in a darkened room.’ Backed up by consistent and […]

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Design Your Logo Like a Pro

A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. So what makes a “good” logo? Most people would answer “I just know it […]

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What Makes an Effective Logo Design?

Logos are demanding. Every second of every day, they compete with each other for attention. And logos carry quite a bit of responsibility. They are at the frontline of business marketing – establishing recognition, credibility and reputation. Your logo is probably the most identifiable part of your business. Prospective and existing customers alike will judge […]

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