Archive | Logo Articles, Tips and Guide

Too Many Cooks Spoil the Logo

Most designers are afflicted with the disease to please. We’ll go to most any lengths, it seems, to please our customers. You need the nineteenth version of your logo? Sure, no problem. Want the font from design #1 with design #30? Can do. How about integrating this cool effect I saw on someone else’s logo? […]

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Advertising in a Better Way

No matter what you are doing, you can always do it better. Every company knows just how complicated advertising can be. When you’ve got it right, it can be tempting to leave the plan well alone! However, to be fully effective, plans need to be able to be changed. Nothing stays still in the world […]

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Why Small Businesses Need Both a Logo Design and a Corporate Identity System

Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package: Not to look so small: Home-printed business […]

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How a logo design can help brand your business

Your business has an image. It doesn’t matter if you spent thousands of dollars on a logo and marketing materials or took ten minutes to slap a piece of clipart on a business card, your business still has an image. A business’ image consists of logo, slogan, color, fonts, etc. It’s also part of how […]

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Why Design Matters During a Slow Economy

Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you can afford it, but easily cut during uncertain financial times. Historically, when money […]

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Using Infographics in Your Business Communications

We learn early in life that “a picture is worth a thousand words” and know from experience that this is true. Graphics in general can illustrate information, and infographics take it a step further. By visually depicting the information in a small amount of space, infographics better explain, educate, or inform the reader. In a […]

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Under the Swooshtika

One might be forgiven for thinking that the recent past was some kind of Golden Age of corporate identity design. What with the dot-coms and other New Economy companies springing up by their techno-optimistic thousands, many a young designer was handed a rich, once-in-a-career opportunity to limn a new company’s graphic identity from Square One. […]

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Trademarks: A Brief Introduction

Your brand is a property and in this era of cut-throat competition and ever-increasing brands, one has to protect their property. Since you have put so much effort in expanding your business, developing customer relationships and establishing a brand, it is imperative that you save your hard work with a trademark. What is a Trademark? […]

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Identity Imperatives for the Information Age

Definitions Image The way a company is perceived Identity The way a company really is Identity Expression How a company communicates its identity Imperative #1—Rule breaking The business environment, in which corporate identities are being created and communicated, is undergoing unprecedented change. We must aggressively question all that we know about identity, and be prepared […]

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Choosing Appropriate Fonts for Your Design Projects

There are no right or wrong typefaces – there are only effective and ineffective ones. If you’ve ever had to squint or “work” to read something, you’ve probably been the victim of an inappropriate font. Just as people tend to form an opinion by your appearance, the first impression of type is also important. If […]

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