Logo Design Blog

Trademarks: A Brief Introduction

Your brand is a property and in this era of cut-throat competition and ever-increasing brands, one has to protect their property. Since you have put so much effort in expanding your business, developing customer relationships and establishing a brand, it is imperative that you save your hard work with a trademark.

What is a Trademark?

A trademark is a word, phrase, letter, number, sound, smell, shape, logo, picture, aspect of packaging or a combination of these to distinguish your products from your competitors and allows you to use the ® mark.

A registered trademark, gives you the exclusive legal right to use, license and sell it in the country where you have registered it. It prevents unscrupulous operators from using your intellectual property.

How Much Do Trademarks Cost?

You can register your trademark by nominating your product or service in a class (a class categorizes your trademark). for example, A pharmaceutical company has to register under CLASS 5.

Use the links below for more trademark information and registration forms:

Country Organization
United StatesUnited States Patent and Trademark Office
CanadaCanadian Intellectual Property Office
EuropeEuropean Trade Marks Office
United KingdomThe UK Patent Office
ChinaChina Trademark Office
JapanJapanese Patent Office
FranceInstitut National de la Propriete Industrielle
GermanyGerman Patent and Trade Mark Office
Brazil Brazilian Industrial Property Office
IndiaOffice of the Controller General of Patents
AustraliaIP Australia

Global Trademarks

Unfortunately, there are no global trade marks. Most countries have their own Intellectual Property registers although many countries have mutual agreements with other countries where trade marks registered in one country are also recognized in the other one.

Service Marks

Service marks are the same as trademarks, except that they identify and distinguish the source of a service rather than a product. In many countries, a trademark is used to describe both.


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