Graphic Design

Your Guide to Getting the Right Logo Design

Company logos are part of our cultural fabric. Consider how the Lacoste green crocodile, the Guinness harp, the springing kangaroo on the tail fin of a Qantas airliner are immediately identifiable and convey a message of quality. Logos have become part of the commercial landscape for a very good reason – an effective logo design […]

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Successful Logos Explained

If the role of the company logo is to represent the company in communicating important messages to recipients, shouldn’t that logo be credible? Most corporate logos are not credible. Nor are they planned and designed to be credible. Credibility-based logos criteria must be better understood within the design and business community. University supervised research1 has […]

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An Ideal Printer For You

Choosing a printer can be a challenge until you take the time to determine what your needs are. You need to decide between an ink jet printer and a laser printer.Then you need to decide on what size printer you require for the tasks you will ask the printer to do. The two most popular […]

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Advertising in a Better Way

No matter what you are doing, you can always do it better. Every company knows just how complicated advertising can be. When you’ve got it right, it can be tempting to leave the plan well alone! However, to be fully effective, plans need to be able to be changed. Nothing stays still in the world […]

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Why Design Matters During a Slow Economy

Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you can afford it, but easily cut during uncertain financial times. Historically, when money […]

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Using Infographics in Your Business Communications

We learn early in life that “a picture is worth a thousand words” and know from experience that this is true. Graphics in general can illustrate information, and infographics take it a step further. By visually depicting the information in a small amount of space, infographics better explain, educate, or inform the reader. In a […]

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