Corporate identity

The Right Logo

The Logo: A little history Logotype, commonly known as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Originating in the 19th century, after a […]

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Why Small Businesses Need Both a Logo Design and a Corporate Identity System

Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package: Not to look so small: Home-printed business […]

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Skincare Product Stationery Design

Skincare Product Stationery Design

Stationery designs for Aqua Beauty Products International, the makers of Aquaderm, a skin care product catering the high-end cosmetics and skincare market.

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Aviation Services Stationery Design

Aviation Services Stationery Design

Corporate stationery design for American Zoom Aviation Services Inc., which is a chartered aircraft service based in Milwaukee, Wisconsin.

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Mobile Fundraising Stationery Design

Mobile Fundraising Stationery Design

Stationery design Ringtone-a-thon Inc, an online fundraising company, which develops and markets pre-paid products for the fundraising industry.

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Mobile Industry News Stationery Design

Mobile Industry News Stationery Design

Stationery designed for Cellular Tips.com, a web portal featuring the latest cellphone reviews, mobile industry news, mobile guides and how-tos.

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Diner Motel Stationery Design

Diner Motel Stationery Design

Stationery design for Apple Inn, a roadside restaurant/diner and motel situated south of Pittsburgh Pennsylvania, USA.

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Under the Swooshtika

One might be forgiven for thinking that the recent past was some kind of Golden Age of corporate identity design. What with the dot-coms and other New Economy companies springing up by their techno-optimistic thousands, many a young designer was handed a rich, once-in-a-career opportunity to limn a new company’s graphic identity from Square One. […]

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Identity Imperatives for the Information Age

Definitions Image The way a company is perceived Identity The way a company really is Identity Expression How a company communicates its identity Imperative #1—Rule breaking The business environment, in which corporate identities are being created and communicated, is undergoing unprecedented change. We must aggressively question all that we know about identity, and be prepared […]

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