Branding

Skyrocket Sales With Effective Company Branding

Branding refers to the image, logo, or phrase that you can see and instantly know what company it represents. “Like a good neighbor…” Naturally you know I am talking about State Farm Insurance just like an S with a star next to it on a jacket or piece of sports clothing is easily recognizable as […]

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Why Small Businesses Need Both a Logo Design and a Corporate Identity System

Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package: Not to look so small: Home-printed business […]

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