Brand design

Skyrocket Sales With Effective Company Branding

Branding refers to the image, logo, or phrase that you can see and instantly know what company it represents. “Like a good neighbor…” Naturally you know I am talking about State Farm Insurance just like an S with a star next to it on a jacket or piece of sports clothing is easily recognizable as […]

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Grow Your Logo Design into a Brand

Your company logo design may be distinctive, however, in a competitive business environment, nurturing your logo design into a brand enables you to create and capture business value to win market share, enter new markets and gain competitive advantage. If your company already has the vitamins and nutrients, such as a mission statement, value proposition, […]

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How a logo design can help brand your business

Your business has an image. It doesn’t matter if you spent thousands of dollars on a logo and marketing materials or took ten minutes to slap a piece of clipart on a business card, your business still has an image. A business’ image consists of logo, slogan, color, fonts, etc. It’s also part of how […]

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How the Turtle Got a Trademark (and you can too!)

Last year, while working on branding my second business, I decided to get a registered trademark for the business name. Why would a micro business want or need a trademark? Well, this business operates virtually and at times, internationally – well outside the jurisdiction of a county DBA certificate. The long term plan is to […]

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The Future of ‘Brand’ Design

When Andy Warhol turned a tin of Campbell’s soup into a global icon, it was a coming out for brands – a sudden realization that these familiar everyday products had created their own myths that were far greater than the items they represented or the price on their labels. More recently, corporate identity seems to […]

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Why Names Matter

Company A is two weeks away from filing an IPO when it discovers that it has the rights to its domain name as an URL but can’t trademark it. The IPO is put on hold as the lawyers begin negotiating furiously with the owner of the trademark name. He starts the bargaining at a quarter […]

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'Cool' graphic design is why the Coke bottle is such a distinctive shape!

Innovative graphic design was fundamental to the success of Coca-Cola – long before the concepts of branding and marketing had been established. The simple intention was ‘We want our customers to always know when they have a Coke bottle in their hand – even if they are in a darkened room.’ Backed up by consistent and […]

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