Step 1 - Design Brief
The
corporate logo design process begins with
obtaining a thorough understanding of the brand for which the
logo is to be designed. This understanding, comes through the
design brief, which is a questionnaire our clients fill up at
the time of placing their order. Some of the questions which we
ask are:
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What does the brand stand for?
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What should the brand communicate
about itself?
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What are the most
prominent/important characteristics of the brand?
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What colors would be incorporated in
the corporate logo design?
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Where would the
corporate logo design be used, e.g.
print, web, television?
Step 2 - Initial Ideas
Now the process of actually designing the
logo begins. The brief is understood, interpreted and applied to
create alternate designs that would fulfill its objectives. The
primary goal at this stage is one of exploring various avenues
that could be used to represent the logo design.
Once the exploration is done,
at least three to seven (based on your
corporate logo design package) preliminary designs are presented to the client for feedback.
This process usually takes three to five working days,
and its success depends on the clarity of communication between
the client and the designer.
Step 3 - Modification
At this stage the selected idea is
fine-tuned, modified and given the shape of what will become the
final logo design. Ideally, not too many changes should be required at
this stage, because the logo design that has been selected would have
already gone through a rigorous audit. Nevertheless, some
fine-tuning and presentation of alternatives is necessary.
This process results in the idea becoming
the logo design, and usually takes two business days.
Step 4 - Final Design Package
The custom logo design is now prepared for production,
which would mean the final
logo design package is prepared. The
package consists of image files for web use in gif and jpeg formats
and vector formats for print, banners and other media.
These files are prepared and sent to the
client via email. This marks the end of the custom
corporate logo design project.
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