Innovative graphic design was fundamental to the success of
Coca-Cola - long before the concepts of branding and marketing had been
established.
The importance of design in differentiating your organisation
and/or product from the rest of the competition, is difficult to underestimate.
And design has many manifestations.
| Product design |
for ergonomics and innovation (think Dyson
cleaners and Apple Mac computers) |
Packaging design
|
for ease of use, protection, novelty and
visibility (think Tetra Packs, changeable covers for mobile phones and
Tango's can designs) |
Corporate design
|
The company/brand image is reflected in many
ways (think of the sign above the door and your reception area for
visitors, the style of your letterheads and the messages on the sides of
your company vehicles). |
Marketing communications
|
Everything you send or expose to the customer
tells a story about you through its graphic design values. (think of
every leaflet or brochure you send out, each website click through you
obtain, every time your product is seen in an advertisement or at an
exhibition, whenever the customer passes by the product) |
If you are not sure or happy with any of the answers to these
questions, perhaps it is a good time to take a fresh look at the Coke approach
and see what a graphic design make-over could do for you.
