So now you have a colorful,
attractive company
logo design that represents your business. Well, that gorgeous design won't
do you a bit of good unless you use it.
Studies have shown that prospects need to see or hear your company's name
multiple times - as many as 7 or 8 - before they are familiar enough with it to
pick up a phone and call. So it behooves you to put your
corporate logo on
anything and everything you can think of to gain exposure for your company and
keep your image in front of people.
There's a long list of places where companies customarily place their
company logos,
which include:
Business cards · Letterhead and envelopes · Web sites · Print ads · Direct
mailers · Forms and surveys · Billboards · Banners · Bumper stickers · Brochures
and sales sheets · Indoor/outdoor signage · Company cars and fleet vehicles ·
Pens and pencils · Note pads · T-shirts and polo shirts · Thousands of other
promotional items like key chains, coffee mugs, hats, etc.
Besides placing your company logo in all the customary places, you may also want
to think about more creative ways of displaying your
logo design. Some
out-of-the-box ideas could be:
- Hiring a plane to fly over an outdoor stadium during an event with
your logo in tow.
- Handing out temporary tattoos that feature your
company logo at a
trade show.
- Wrapping a bus or other vehicle in a graphic that features your logo
design.
- Asking any non-profits you support to include your logo design in the
materials they produce.
- Asking a celebrity or athlete who believes in your product to display
your company logo on a hat or shirt.
- Offering your own line of promotional products featuring your
business logo
(like Budweiser or Coca-Cola).
In addition, think about all the special opportunities you might have to
display your business logo that are specific to your industry. For example,
realtors have "For Sale" signs they place in front of houses and promotional
flyers on which they can display their company logo. A plumber could attach a
tag bearing their business logo and phone number to a pipe underneath a sink
(talk about a well-placed promotional opportunity). A computer store could place
a sticker with their logo design and phone number on the top of each PC they
sell. The possibilities are endless.
Keep in mind that, wherever you place your company logo, it needs to be
consistent in all usages so that people can always easily recognize it as your
logo design (meaning that the colors should always look the same and the logo
design must never be stretched or pulled out of proportion in any way). In
addition, don't let your company logo be placed anywhere that might reflect
poorly on your business or work against its intended perception. A plumber can
get away with putting his business logo on a toilet plunger, but it would work
against most other companies (especially if you are a perfume company or
jeweler).
So start brainstorming and get your logo design in front of your customers
today. It can only help your business.
Jeff Kear is Owner and Director of Client Services for myICON Design.
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