We learn early in life that "a picture is worth a thousand
words" and know from experience that this is true. Graphics in general can
illustrate information, and infographics take it a step further. By visually
depicting the information in a small amount of space, infographics better
explain, educate, or inform the reader. In a world where we are constantly
bombarded with information, infographics assure that the information we share
will be considered.
There are a number of different types of infographics but the
most common ones are charts, maps, type-based and illustration-based
infographics.
With a chart, crucial pieces of data in a report or other
document are depicted visually so that the reader can see at a glance what the
point of the data is. The trick is finding the best type of chart, and designing
it visually to have the most impact in representing the main points of the
information. A chart can show trends over time and the relationship between
different pieces of information, at a glance.
Maps are particularly useful because they show information as it
relates to geography and space.
A type based infographic is just that - instead of relying on a
lot of visual information, it provides condensed small bites of information in a
graphically designed space. By using color and type appropriately, you will
highlight information and grab attention.
Illustration based infographics are essentially illustrations
that inform. Very often, these are diagrams or cross sections of objects which
exist in three dimensions - allowing the reader to really see what something is
or how it works.
There are a few basic rules - beyond which the design of
effective infographics depends on the information and the graphic designer.
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Simple is always better. Remember, the intent is to explain
something quickly
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Do not use too many colors or fonts - a good rule of thumb
for any design project.
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Choose the appropriate type of infographic for the
information.
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Always use headings, labels and legends - do not assume
people will always know what they are looking at
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Test your infographics - have 3-5 people read the content
around the infographic and view the infographic and ask them "What does it
tell you?" You will find out very quickly if the message you intended to
send is actually there.
Infographics can help you communicate in ways you might not have
thought of:
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Business plans
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Reports
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Articles
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Trial presentations
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Product Manuals
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and so much more!
The next time you are preparing information of any kind, stop
for a moment and think about how you might be able to convey that information
more effectively with an infographic or two. In a business plan, rather than
just having dry, boring words and numbers, add some charts to show your
projections or demonstrate how your market research indicates your product is
needed. If you have done a survey for your market research, illuminate some of
the key points with infographics. Create an interesting illustration for an
article that shows how what you are writing about actually happens or looks. And
don't even stop your imagination at two dimensions or static information. With
the ability to create GIF animated and Flash infographics, the possibilities are
even more extensive. Imagine a cross section of a product which actually pops up
more information as you roll the mouse over it. A machinery diagram where the
parts move in animation, instead of just being inferred. Or, charts which can
show different perspectives depending on the priorities of the viewer.
Every one of us who lives and works in this information-rich
society should contribute to any efforts to optimize information, since we all
benefit from it. So, next time you are preparing information in words, think
about how you might be able to say so much more with pictures!
© 2004 Eileen P. Parzek, SOHO It Goes!
Eileen 'Turtle' Parzek is a veteran marketing designer and
online communications consultant who has been working from home and virtually
since 1995. Her business, SOHO It Goes! (www.soho-it-goes.com)
specializes in providing technology driven design, marketing and communication
services to small businesses and organizations.
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