How to choose an identity that works for your business
Logos are demanding. Every second of every day, they compete
with each other for attention.
And logos carry quite a bit of responsibility. They are at the
frontline of business marketing - establishing recognition, credibility and
reputation.
Your logo is probably the most identifiable part of your
business. Prospective and existing customers alike will judge your business
according to the impression it creates.
While professional logos often look simple, they imbue a great
deal about a company and its products and services.
An effective logo:
- Speaks positively to your target market
- Reflects the standards of your business - gives it
credibility
- Has its own personality - it's unique and memorable
- Uses no more than 2 colours (in most cases) to cut down the
cost of reproduction
- Reproduces well at various sizes and in various formats on
screen and in print, in colour and in black
- Reflects the ethos of your company
- Is visually attractive, professional and distinguished
There are no good or bad logos, just effective and ineffective
ones.
Make sure your identity:
- Adds value to your business
- Projects a professional, credible image
- Reflects the products and/or services your offer
- Is of a high standard, is clear and easy to read - it
should be memorable
- Is unique and distortion free (logos should never be
stretched)
- Has been designed by a professional. Do-it-yourself looks
cheap and amateurish
© Copyright 2003 Hot Chilli
Hot Chilli is a registered trade mark of Hot Chilli Media and Design Pty Ltd
|
