Archive | Logo Articles, Tips and Guide

Your Guide to Getting the Right Logo Design

Company logos are part of our cultural fabric. Consider how the Lacoste green crocodile, the Guinness harp, the springing kangaroo on the tail fin of a Qantas airliner are immediately identifiable and convey a message of quality. Logos have become part of the commercial landscape for a very good reason – an effective logo design […]

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Skyrocket Sales With Effective Company Branding

Branding refers to the image, logo, or phrase that you can see and instantly know what company it represents. “Like a good neighbor…” Naturally you know I am talking about State Farm Insurance just like an S with a star next to it on a jacket or piece of sports clothing is easily recognizable as […]

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Successful Logos Explained

If the role of the company logo is to represent the company in communicating important messages to recipients, shouldn’t that logo be credible? Most corporate logos are not credible. Nor are they planned and designed to be credible. Credibility-based logos criteria must be better understood within the design and business community. University supervised research1 has […]

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The Right Logo

The Logo: A little history Logotype, commonly known as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Originating in the 19th century, after a […]

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Grow Your Logo Design into a Brand

Your company logo design may be distinctive, however, in a competitive business environment, nurturing your logo design into a brand enables you to create and capture business value to win market share, enter new markets and gain competitive advantage. If your company already has the vitamins and nutrients, such as a mission statement, value proposition, […]

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Displaying Your Company Logo To Attract Customers

So now you have a colorful, attractive company logo that represents your business. Well, that gorgeous design won’t do you a bit of good unless you use it. Studies have shown that prospects need to see or hear your company’s name multiple times – as many as 7 or 8 – before they are familiar […]

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Five Cardinal Rules of Corporate Logo Design

Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone who has any contact with you and is the first impression someone will have of your company. Because of its potential […]

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More Strategies for Logo Design

Considering that in human cognition visual processing is the most important channel for gathering new information, it is no wonder companies spend thousands, if not millions of dollars for the right logo design. A logo is like a compressed story of your company … backed by a promise. When designing your company logo design, keep […]

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How Do You Define a Good Logo Design

Everyone wants his company logo to be the best but how good is good? How do we define a good logo design? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good corporate logo? We are often in a dilemma. Now to define an effective […]

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Ten Steps to a Better Logo Design

1. Know Your Customer In order to design a good logo, you need to know your customer and your customer’s customer, as well. Many customers may come to you and request a particular style of logo, or the use of a particular symbol. Dig deeper ? find out what is unique about your customer, how […]

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